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Semantic Advertising - A practical example of the semantic web

The Semantic Web has been coming for years. However, as with all technologies it has needed something to push it over the edge into becoming a requirement rather than a nice to have. Advertising is frequently a catalyst for change and this time Semantic Advertising is the catalyst that we have been waiting for.

This blog is not highly technical or long, but I think that it gives a real world example of why 2010 will be the year of the semantic web and the year that semantic technologies really take off.

What is the Semantic Web?

What is the semantic Web?

I seem to be asked this question on a daily basis mostly in reference to Google now using RDFA and Drupal 7 efforts to put RDFA in Drupal Core (iO1 is sponsoring ;-). The answer is not a simple one liner so I am constantly struggling to come up with a concise unifying statement that allows me to explain it to anyone. No luck yet so here's my current best effort at it.